Product overview
What it is
One store for everything
a personal trainer buys.
Curated
Every product passes one test: does it make a trainer better, or improve client results or business performance?
Priced by who you are
Three customer groups, each with its own price. Trainers in our network get the best price.
Backed by a national network
From YOUR Personal Training, the UK’s largest self-employed personal training career platform.
Who it’s for
Three kinds of customer. One store.
Trainer price
YOUR Personal Training trainers
The best price on the store.
Member price
Qualified PTs anywhere in the UK
A member price for qualified personal trainers.
Retail
Everyone else
Clients, gym-goers and the wider public, once the store opens up.
Equipment
Business
Apparel
Education
Recovery
For brands
What your brand gets.
Your product in front of the people clients ask what to buy.
Reach
Seen by trainers across
420+ partner gyms and
leisure centres.
Influence
Trainers recommend your
product to clients, who
buy on their word.
Proof
Reviews from trainers
who use kit every day.
Planned for launch.
Curation
Every product passes
one test. Being here
says yours did.
The store
Picked, not piled high.
New products go straight onto the homepage, so yours is seen, not buried in a long list.
Collection page
A short range, edited.
Each category is a small edit in plain words, so a partner’s product sits in a short range, not a long catalogue.
Every product is shot to one house standard: plain studio grey, no clutter.
Product page
Why it’s here, on every product.
Each product page says in plain words why we chose it and who makes it.
Shown here signed out, at the retail price. Trainers and members see their own price when they sign in.
Reviews · planned
Tested by trainers.
01
Samples
You send samples of a new product.
02
To trainers
We send them to trainers in our network.
03
Reviewed
Each trainer reviews it, in writing or on video.
04
Live
Reviews go on the product page and into launch content.
The basics
How it works for your brand.
Stock and shipping
Most brands keep their own stock and ship direct to the customer.
Price
Retail is a price you genuinely sell at, or your real RRP. The partner discount is agreed with you.
Listing
Shot to our house standard on studio grey. We write the copy and check every claim before it goes live.
Timeline
Trainers first.
Then everyone.
Early 2027
In the launch range
Your products set up, shot and listed before the store opens.
March 2027
Live to our trainers
PT&CO opens to YOUR Personal Training trainers first.
Next
Open to every PT
Then to qualified PTs across the UK, and the public.
Let’s put your product in front of trainers.
James Smith · Group Business Development Director
james.smith@yourpersonaltraininguk.com